ISMAI

Comunicação e Desenvolvimento

ARGENTI, Paul. (2007) Corporate communication, New York, McGraw Hill

ARGENTI, Paul. (2002) The power of corporate communication : crafting the voice and image of your business, New York, McGraw Hill

BALMER, John M. T. (2007) Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing, New York, Routledge

BELASEN, Alan T. (2008) The theory and practice of corporate communication: a competing values perspective, London, Sage

BOUCHIKHI, Hamid. (2007) The soul of the corporate: how to manage of your company, New Jersey, Pearson Education

DOORLEY, John. (2007) Reputation management: the key to successful public relations and corporate communication, New York, Routledge

DOWLING, Grahame. (2002) Creating corporate reputations: identity, image, and performance, Oxford, Oxford

DOWNS, Cal W. (2004) Assessing organizational communication: strategic communication audits, New York, Guilford Press

EISENBERG, Eric M. (2007) Organizational communication: balancing creativity and constraint, s/l, Bedford

HANSSENS, Dominique. (2001) Market response models: econometric and time series analysis, London, KAP

HARGIE, Owen e TOURISH, Dennis. (2004) Handbook of communication audits for organisations, New York, Routledge

HATCH, Mary Jo. (2004) Organizational identity, Oxford, Oxford

HATCH, Mary Jo. (2008) Yaking brand initiative: how companies can align strategy culture, and identity through corporate branding, s/l, Jossey-Bass

HERMAN, David. (2005) Encyclopedia of Narrative theory, New York, Routledge

HITT, Michael e FREEMAN, Edwards e Harrison, Jeffrey. (2006) The Blackwell handbook of strategic management, New Jersey, Blackwell

HUBNER, Hartmut. (2004) The communicating company: towards an alternative theory of corporate communication, New York, Physica-Verlag

JABLIN, Frederic M. e PUTNAM, Linda L. (2001) The new handbook of organizational communication: advances in theory, research, and methods, London, Sage

JORGENSEN, Steffen e ZACCOUR, Georges. (2004) Deferential games in marketing, 2004, KAP

KEITON, Joann. (2005) Communication & organizational culture: a key to understanding work experiences, London, Sage

KITCHEN, Philip J. (2001) Raising the corporate umbrella: corporate communication in the 21st century, New York, Palgrave

LEEFLANG, Peter S. H. (2000) Building models marketing decision, London, 2004

MELEWAR, T.C. (2007) Facets of corporate identity, communication and reputation, New York, Routledge

MICHALUK, Gerald. (2007) The marketing director’s role in business planning and corporate governance, New York, John Wiley & Sons

MOINGEON, Bertrand e SOENEN, Guillaume. (2002) Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives, New York, Routledge

NAPOLES, Veronica. (1988) Corporate Identity Design, New York, John Wiley & Sons

OLINS, Wally. (1990) Corporate identity: making business strategy visible through design, Harvard, Harvard Business School Press

OLINS, Wolff. (1995) The new guide to identity: how to create and sustain change through managing identity, Hampshire, Gower

PULLEN, Alison. (2005) Organization and identity, New York, Routledge

RIEL, Cees B. M. Van. (2008) Essentials of corporate communication: implementing practices for effective reputation management, New York, Routledge

RIEL, Cees B. M. Van. (1995) Principles of corporate communication, New Jersey, Printice Hall

SCHMIDT, Klaus. (1995) The quest for identity: corporate identity strategies, methods and examples, New York, Cassel

SCHULTZ, Majken… [et al]. (2000) The expressive organization: linking identity, reputation, and the corporate brand, Oxford, Oxford

WHETTEN, David A. (1998) Identity in organizations: building theory through conversations, London, Sage

WIERENGA, Berend. (2008) Handbook of marketing decision models, Rotterdam, Springer

Linguística

ASSOCIAÇÃO PORTUGUESA DE LINGUÍSTICA. (1994) Variação linguística no espaço, no tempo e na sociedade: actas do encontro regional da Associação Portuguesa de Linguística, Lisboa, Colibri

FIGUEIREDO, Olívia Maria. (2003) Anáfora nominal em textos de alunos: a língua no discurso, Lisboa, Fundação Calouste Gulbenkian

LABOV, William. (2007) Principles of linguistic change: Internal factors, New Jersey, Blackwell

LABOV, William. (2001) Principles of linguistic change: social factors, New Jersey, Blackwell

MARRAFA, Palmira e MOTA, Maria Antónia. (1998) Linguística computacional: investigação fundamental e aplicações, Lisboa, Colibri

MELLO, Cristina e TRINDADE, Graça. (1999) I jornadas científico-pedagógicas de português, Coimbra, Almedina

NIZIA, Christiane Marchello. (2006) Grammaticalisation et changement linguistique, Brussels, De Boeck

 

Literatura e Cultura

BAL, Mieke. (2007) Narratology introduction to the theory of narrative, Toronto, University of Toronto Press

DUARTE, Inês. (2000) Língua portuguesa: instrumentos de análise, Lisboa, Universidade Aberta

PUNZI, Maddalena Pennacchia. (2007) Literary intermediality: the transit of literature through the media circuit, Berlin, Peter Lang

RYAN, Marie Laure. (2004) Narrative across media : the languages of storytelling, Lincoln, University of Nebraska Press

RYAN, Marie Laure. (2001) Narrative as virtual reality : immersion and interactivity in literature and electronic media, Berkeley, Parallax

STAM, Robert e RAENGO, Alessandra. (2008) Literature and film: a guide to the theory and practice of film adaptation, New Jersey, Blackwell

TODOROV, Tzvetan. (1975) The fantastic: structural approach to a literary genre, New York, Cornell University Press

VAX, Louis. (1960) L’art et la littérature fantastiques, Paris, Press Universitaire de France

WOLF, Werner e BERNHART, Walter. (2007) Description in literature and other media, Amsterdam, Rodopi

WOLF, Werner e BERNHART, Walter. (2006) Framing borders in literature and other media, Amsterdam, Rodopi

ZAMORA, Lois Parkinson e FARIS, Wendy. (1995) Magical realism : theory, history, community, Durham, Duke University Press